Case study
AEI AFPS – DGMS-Approved Fire Detection & Suppression Website
A corporate website and admin portal for the AFPS division of Associated Engg. Industries. The company makes DGMS-approved Automatic Fire Detection and Suppression Systems for heavy earth-moving machinery (HEMM) in mining and construction. The site gives the division a digital identity: it presents the company's products, certifications and global reach, and it lets the team manage content without a developer.

A corporate website and admin portal for the AFPS division of Associated Engg. Industries. The company makes DGMS-approved Automatic Fire Detection and Suppression Systems for heavy earth-moving machinery (HEMM) in mining and construction. The site gives the division a digital identity: it presents the company's products, certifications and global reach, and it lets the team manage content without a developer.
The company was selling a safety-critical, certified product in a trust-driven B2B market, but had no dedicated online presence for the AFPS division. The site had to:
- 1. Build credibility with mining and construction buyers by showing DGMS approval clearly.
- 2. Explain a technical product (detection network, nitrogen-pressurised dry chemical suppression, control panel) in a way non-engineers can follow.
- 3. Show international presence and client trust.
- 4. Let the team update products and projects themselves.
- 5. Make it easy for buyers to get in touch.
- 1. A responsive React + TypeScript site built with Tailwind CSS and shadcn/ui, with smooth animations.
- 2. An interactive 3D globe (Three.js) showing the company's global markets.
- 3. An admin dashboard for managing Products and Projects, backed by Supabase (PostgreSQL, authentication, storage, row-level security).
- 4. Contact and inquiry forms connected to WhatsApp and email for fast B2B enquiries.
- 5. SEO metadata targeting AFPS, DGMS approved, mining safety and HEMM fire suppression.
- 6. Hosted on Vercel.
Established a unified digital identity for AEI's AFPS Division and created a stronger online representation of its industrial capabilities. The new experience communicates technical expertise, certifications, product offerings, and industry credibility more clearly while providing potential customers with a direct path toward enquiries and product discovery. The website positions the company for a more modern digital presence across India's mining, construction, and heavy-equipment sectors.





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